Heartfelt, Impactful Content for Brands & Non-Profits in Recovery, Mental Health & Purpose-Driven Work

Your work changes lives. Your message deserves to be heard.

I help brands and non-profits—from recovery programs and mental health organizations to purpose-driven businesses and community initiatives—craft content that connects, resonates, and inspires action. Whether you need compelling website copy, engaging blog content, grants, proposals for major donors or a strategic content plan, I’m here to bring clarity to your message and ensure your words reach the people who need them most.

My Services

  • Your website is more than just a collection of pages—it’s a conversation with your audience. I craft website copy that captures your voice, tells your story, and is optimized for SEO to ensure you’re found by those who need you most. Together, we’ll create a site that feels inviting and engaging, turning visitors into loyal supporters.

    Starting at $1,950+ HST

  • Blogging is a powerful way to share your knowledge, build trust, and engage with your community. My approach combines authentic storytelling with SEO best practices, ensuring your blog posts not only resonate with your readers but also enhance your online presence. Whether it's topics on mental health, personal growth, or wellness, I’ll help you create content that reflects your values and attracts the right audience.

  • Keep your community informed, inspired, and engaged with beautifully crafted newsletters. I design newsletters that reflect your brand’s voice, share valuable insights, and promote your services in a way that feels authentic and meaningful. Whether you need a regular update for your followers or a one-time announcement, I can help you maintain a consistent connection with your audience.

  • Consistency is key to building a meaningful connection with your audience. I offer tailored content strategies and social media management to help you maintain a cohesive and impactful online presence. From planning and creating posts to managing engagement, I ensure your content aligns with your mission and reaches the right people.

Why This Approach Works

Crafting content that truly resonates isn’t just about good writing—it’s about understanding your mission, your audience, and the impact you want to make. My approach blends storytelling, strategy, and SEO to ensure your message doesn’t just sound good—it reaches the people who need to hear it.

✔ Authentic Storytelling – Your story matters. I write content that builds real connections and reflects the heart of your work.

✔ SEO-Driven Strategy – Beautiful words mean nothing if no one sees them. I integrate SEO best practices to increase visibility and help you grow.

✔ A Personalized Approach – No templates, no generic content. I take the time to understand your unique business and create content that feels like you.

Let’s Put Your Purpose into Words—So You Can Focus on Changing Lives

You’re wearing all the hats—coach, mentor, strategist, admin, content creator (even though you never signed up for that one). You got into this work to help people heal, grow, and move forward—not to spend hours trying to explain what you do in an Instagram caption.

If creating content feels like just another thing on your endless to-do list, I get it.

And if we’ve learned anything from our own recovery and growth journeys, it’s this: we’re not meant to do it all alone. We need support, guidance, and community—whether it’s in healing, in life, or in running a mission-driven business.

Imagine knowing your content is handled—your message is clear, your website speaks directly to the people who need you, and you’re no longer scrambling for what to post or write next. Instead of staring at a blank page, you get to stay in your lane, doing the work that truly matters.

Here’s How We Make That Happen:

Step 1: Let’s Talk

We’ll start with a conversation about your mission, the people you serve, and the kind of content that will actually help you reach them. No fluff, just clarity.

Step 2: A Plan That Fits

No more content overwhelm. You’ll get a strategy tailored to your business—whether you want a full plan to implement yourself or ongoing support to take it off your plate.

Step 3: Content That Works for You

Need someone to write it all for you? I’ve got you. Want a clear roadmap so you (or your team) can handle it in-house? I can do that, too. Whether it’s website copy, blog content, newsletters, or strategy, we’ll create a plan that feels sustainable and aligned.

Step 4: Final Refinements

We’ll tweak, polish, and fine-tune everything together, so your content feels effortless and truly yours.

You don’t need to do it all. You just need the right support.

Don’t Take My Word For It Though….

  • “It all started when clients were messaging and responding to things that I hadn't written. Curious, I went to my social media feed to find posts that sounded so like my own words I had to question whether I had written them. The words were excellent and so close to my voice that they fooled me and my closest friends, but more importantly, my analytics soared. There was something different in the way that Danielle posted that was getting really great traction, literally doubling the engagement. Dani listens, hears, questions and then goes for it. She has polished my website, social media and literature to a level that I had only hoped for. She has helped me to hone my message and then offer it in a way that people really engage with. I feel like I hit the jackpot in working with her.”

    - Allie Chisholm-Smith, E-RYT 500, MES, Studio Owner, YTT Creator, Allie Chisholm-Smith Yoga

  • “As a Content Marketing Manager, it can be difficult to keep writers on brand, but that was never a problem when working with Danielle. She innately understands brand messaging, and her writing was always superb.”

    - Shelley Little, Content Marketing Manager, Dig Marketing

  • “Having worked alongside Dani on social media, content creation, and copywriting I was always impressed by the quality and timeliness of the work she delivered. Dani contributes many ideas on how to make improvements and to ensure what she is creating is the most impactful product for the target market. Dani asks thoughtful questions in order to understand expectations and vision and has a really clear, easy to digest, and inspiring heart centered writing style. I would highly recommend Dani if you are looking for support with thoughtful social media content, newsletter creation, website copy, and blog posts.”

    - Courtney Sinclair, Founder, Court Outdoors

  • ”During her time working with Northern Edge Algonquin, Danielle proved herself to be an integral, flexible member of our team. As a writer, Dani was quick to learn our voice and create messaging and communications that felt true to our brand and spoke to our heart-centred community. She joined us in researching better SEO and rewriting our website to greatly improve our online presence and continued the thread through the creation and co-creation of many blog posts, social media posts, and e-newsletters. She comes with a ton of experience and technological proficiency, and is quick to learn and adapt to new systems and tools. I found Dani was always eager to help out, voice her unique insights, and put her expertise to use in promoting our retreats and centre. She's an excellent ally for any small team.”

    - Tim Lucier, Director of Operations, Northern Edge Algonquin

Not Sure Where to Start? Let’s Talk.

Content should feel intentional, not overwhelming. If you're unsure what you need, let's start with a conversation.

💬 Book a free 30-minute consultation—tell me what’s on your mind, and we’ll explore the best approach for your business or non-profit.